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Caper Times Advertising Rates 2010/2011

 

Caper Times Advertising Rates 2010/2011

 

The Caper Times publishes bi-weekly throughout the university year (14 issues per year), and reaches the student population of Cape Breton University, as well as others through off-campus distribution.

Amounts are not inclusive of applicable tax (HST). Space for full colour ads is limited, and preferred placement is on a first come, first serve basis.

For more information please contact:

 

Lucy MacDonald

Editor in Chief, Caper Times

902-563-1473

editor@capertimes.ca

 

Size

 

Dimensions* (width x depth)

Black and White Rate

Full Colour Rate

One Column Square

 

2.5 x 2.5

$50.00

$67.50

Eighth page

1/8 page

 

5.1667 x 2.5 or
2.5 x  5.25

$100.00

$135.00

Quarter page

¼ page

 

5.1667 x 5.25

$150.00

$185.00

Half Page

½ page

 

10.5 x 5.25 or
5.1667 x 10.5

$270.00

$325.00

Full Page

 

10.5 x 10.5

$470.00

$525.00

BANNER:
Front Page,
TOP OF PAGE

 

10.5 x 1.5

-

$300.00

BANNER:

Front Page, Bottom of Page

 

10.5 x 1.5

-

$180.00

BANNER: Inside

3 inch high

 

10.5 x 3

$195.00

$250.00

BANNER: Inside

1.5 inch height

 

10.5 x 1.5

$120.00

$165.00

*All measurements are in inches

All prices are exclusive of HST

 

FORMAT FOR “CAMERA READY” AD ART:

 

The Caper Times will accept ad art in Adobe Acrobat PDF, TIFF, EPS, and advertisements must be 300DPI or larger. Send all advertisements in electronic format to: editor@capertimes.ca or business@capertimes.ca.

 

TERMS AND CONDITIONS

 

The terms and conditions, which apply to all advertising printed or distributed by the Caper Times, are as follows:

 

All copy and type arrangements subject to approval of the publisher. The advertiser agrees that the publisher shall not be liable for damages arising out of errors in the advertisements containing the error. The publisher is not responsible for publications of incorrect material unless orders are accompanied by copy or legible proofs for identification. All telephone orders and cancellations must be confirmed in writing. Liability is not accepted for any non-insertion of any advertisement. The publisher is not responsible for advertising material unless return delivery instructions are received within 30 days after publication.

 

Contest advertisements must be submitted in advance and include rules. List of winners must be filed with the publisher. Contingent orders not accepted.

 

An order not corresponding with the current rate card will be regarded as a clerical error and the advertising will be inserted at face rate, unless approved in writing by the Business Manager.

 

ADVERTISING DEADLINES

 

Purchase and Ad Copy deadline is due at 5pm on the Thursday prior to the date of publication. Advertisements submitted past deadline may be accepted but will not be guaranteed for print quality. A $25.00 charge is added for copy changes after the deadline. Cancellation after the 5pm Thursday deadline will result in a penalty fee of 75% of the advertising value. A fee of $20.00 will be charged to any account issuing a N. S. F. cheque.

 

Tear Sheets: Tear sheets will include the entire page on which the ad appears, showing the date of publication, and will be forwarded with the invoice. High quality printouts and/or disk copies of advertisements produced by The Caper Times can be purchased. In all other cases, the ads created by The Caper Times remain the property of The Caper Times.

 

DISCOUNT POLICY

Discounts may be cancelled or withheld if the customer fails to comply with all terms and conditions. Proofs will be faxed or emailed (in Adobe Acrobat PDF format) on request.

 

PAYMENT

- Payments are to be made to “The Caper Times c/o CBU Students’ Union”.

- Balance due upon receipt of invoice.

- First time advertisers are required to pay in advance.

- There will be a 25% addition for ads accepted after the dead line.

- Prices do not include HST.

- All prices in effect until April 30, 2011, however we reserve the right to respond to unanticipated price increases.